5 web apps with inspiring reports and dashboards

If you have gone shopping for a web application recently, you would have noticed how a majority of them talk about the all-conquering dashboard they have while trying to lure you. And not without good reason. A dashboard is your handle to everything you have hired that app to do, and a good html5 dashboard an easy-to-grip one.

What makes a dashboard good, you ask? A whole bunch of things, and then some more. But fundamentally, users want their dashboards to be clean, provide context like targets and benchmarks and be customizable. And in this post, we will take you through 5 web apps whose dashboards we find to be highly inspiring.

ClickTale

ClickTale is a Web Analytics tool that that provides businesses with insights into their customers’ online behavior to optimize website performance, improve usability and dramatically increase conversion rates.

ClickTale Dashboard - Heatmaps, Visitor Recording and Geographic Distribution
Their dashboard shows the most critical components upfront — Heatmaps, Search Recordings, Visitor Recordings, Conversion Funnel and Visitor Geolocations — and then you can drill-down into any of them for a closer look.

ClickTale Conversion Funnel

Having both the percentage and absolute values helps you analyze your data both ways, and the neat little captions everywhere only help further with the analysis. That’s something you will find with all their javascript charts so that a user is never left guessing.

ClickTale - Engagement Trend

Notice the descriptive caption and y-axis name.

[Also read: Reporting lessons you can learn from Google Analytics]

FitBit

FitBit is a pedometer that measures personal data such as the number of steps walked, distance traveled, calories burned and quality of sleep, and puts them together on a dashboard that becomes your stay-fit monitor.

The dashboard shows a breakdown of your activity and sleep patterns, compares it to the ideal numbers and then awards badges if you have done well. Here’s a part of the dashboard.

FitBit Dashboard - Activity, Sleep Patterns and Badges

(Image credits: liverungrow.com)

Showing the activity as a percentage of the goal reached pushes you to complete it.

Similarly it adds more context to your sleep pattern by telling you your overall sleep efficiency.

FitBit Sleep Pattern

(Image credits: Gizmodo)

Sprout Social

Sprout Social is a social media management software that helps businesses manage and understand the engagement of their social presence across Twitter, Facebook, LinkedIn and more.

SproutSocial Dashboard

(Image credits: SlingShot SEO)

The dashboard follows a nice information hierarchy going from the overall group trends to the breakdown of demographics for Twitter and Facebook. The sparklines sum up the trend of new followers and messages in a small space, and the sweet icons for male and female followers aid data comprehension.

When you dive into their Twitter report, you will find the same principles carried forward there as well.

Sprout Social Twitter Report

(Image credits: johnsocial.com)

MailChimp

MailChimp is an online email marketing solution to manage contacts, send emails and track results. When you head to the report section of a particular campaign, the dashboard will show you the important metrics — Opens, Clicks, Unsubscribes and RoI.

MailChimp Campaign Dashboards - Opens and Clicks

The metrics are compared to the list and industry average to help you understand where you stand in the competititve landscape. Isn’t that sweet?

MailChimp also shows you has your list has grown over time in its reports.

MailChimp - List Growth Report

In this chart, if you just want to see the number of new subscribers, you can switch off the existing subscribers by clicking on its key in the legend. And when you want it back on, just click on it in the legend again. Also, if you want a closer look at the data for a particular period, you can simply zoom into it by selecting the time period. Now that’s what’s called power-packed reporting.

LinkedIn

LinkedIn needs no introduction. The world’s largest professional network has reports for a bunch of its tools but the one that we particularly like is the Group Statistics. It gives you a nice handle on how a group has been growing, its engagement levels and the demographics of the group members itself.

LinkedIn Group Statistics - Summary

The LinkedIn reports are definitely one of the cleanest reports out there with whitespace being the only demarcator between two metrics.

The stats are then split into 4 tabs — Summary, Demographics, Growth and Activity — to reduce the cognitive load of each tab and break down the info into digestible chunks.

Here’s a look at the demographics tab.

LinkedIn Group Statistics - Demographics

While the charts show the top 5-6 job functions, locations and industry, the top performers have been neatly mentioned in text itself to get a quick summary.

And in charts plotting a lot of data, for example the number of members in group right from the day it started, they use tooltips to give additional information about a data point. This way you have all the data you need yet the chart remains uncluttered.

LinkedIn Group Statistics Tooltip

Which of these reports and dashboards did you find most inspiring? What other apps have you used with great reports and dashboards? Add them in the comments below. We would love to know.

[Bragging rights: FusionCharts is the charting partner for LinkedIn and ClickTale (PDF)]

  • Thomas August 23, 2013, 6:21 am

    There are some really impressive dashboards here.  I particularly like the fitbit dashboard.
    Are there any open source frameworks that these are based on?   Any good recommendations for starting points?

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