This first post starts with a disclaimer that it's a contrary to popular opinion on business analysis. Tim Wilson begins stating that dashboards are primarily for performance measurement, and not for recommendations. Then, he goes on to argue that business executives should expect dashboards to simply alert them to the state of their business, after which there should be a joint effort between the analyst and the recipient of the dashboard to analyze the data and decide necessary action. This way the time to take action is reduced drastically, and the outcomes are more in line with business goals.