In part 1 of this series on predictive analytics, we discussed the variety of data, particularly unstructured and semi-structured data, and the three types of predictive analytics. We also touched upon the approach of continual optimization of a predictive analytics system for it to become more and more accurate. With those basic concepts in place, we’re ready to take a tour of the various applications of predictive analytics as it’s used in businesses today. You can think of this as the hall of fame of predictive analytics. These businesses are playing “where the puck is going to be”