unstructured data

Over the past few weeks we’ve been discussing predictive analytics at length. We started with an overview, and then went on a tour of 9 unique businesses that are leading innovation in predictive analytics. So far, we’ve just set the stage for this and the next post, where we take a focused look at the visualization methods and concepts used in predictive analytics products today.

Since the beginning of time, we’ve always been fascinated with knowing what lies ahead. We started with predicting the seasons and weather patterns, and using that information to know when to sow seed, and when to harvest. Though some have the attitude ‘Que sera sera, whatever will be, will be,’ people have a fundamental desire to stay informed. Businesses are no different. Business leaders love the idea of certainty when making decisions.