volume velocity variety

‘Real-time’ has become a buzzword in recent times. Every other product we come across touts its real-time capabilities. When evaluating a new tool for your marketing, sales, or operational needs, you may have considered real-time as a necessary requirement. When reading articles on popular tech blogs, you’ve probably come across the term every other day. Yet, for many, the phrase ‘real-time’ is like a popular stranger that everyone talks about, but a stranger nonetheless. They wish they knew what all the buzz is about, but don’t know where to start. If that’s you, this series will serve as a great starting point in your understanding of what real-time data is all about.