{"id":20956,"date":"2022-08-31T21:27:52","date_gmt":"2022-08-31T15:57:52","guid":{"rendered":"https:\/\/www.fusioncharts.com\/blog\/?p=20956"},"modified":"2026-01-20T14:36:27","modified_gmt":"2026-01-20T09:06:27","slug":"how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics","status":"publish","type":"post","link":"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/","title":{"rendered":"Contextual Analytics: How to Unlock Actionable Data Visualization 2026"},"content":{"rendered":"For enterprise organizations and product owners, embedding charting into your software helps bring valuable data closer to those who need it most &#8211; customers, end-users, and developers.\r\n\r\nProviding data visualization and dashboard tools natively means people have interactive ways to explore key metrics as part of your user experience (UX) instead of having to use a separate program, and can make more data-driven decisions. Embedding the diverse charts and graphs that FusionCharts offers, for example, helps you power your software experience or Web application with stunning, in-built visualizations, and your users don\u2019t have to go elsewhere for it.\r\n\r\nBut what if some people don\u2019t understand, or can\u2019t use the insights your visualizations present?\r\nThe reality is not everyone has the knowledge to be able to act on embedded graphs or charts in the ways you envision &#8211; and without guidance or prompting, your new tools may go underutilized.\r\nThis is where contextual analytics, a new form of embedded analytics from Yellowfin, comes in.\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/#Creating_Actionable_Insights_with_Contextual_Analytics\" title=\"Creating Actionable Insights with Contextual Analytics\">Creating Actionable Insights with Contextual Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/#How_does_Contextual_Analytics_Bring_Action-Based_Visualization\" title=\"How does Contextual Analytics Bring Action-Based Visualization?\">How does Contextual Analytics Bring Action-Based Visualization?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/#1_Immediate_answers_with_Assisted_Insights\" title=\"1. Immediate answers with Assisted Insights\">1. Immediate answers with Assisted Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/#2_Instant_alerts_with_Yellowfin_Signals\" title=\"2. Instant alerts with Yellowfin Signals\">2. Instant alerts with Yellowfin Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fusioncharts.com\/blog\/how-to-create-action-based-data-visualization-with-yellowfin-contextual-analytics\/#3_Human_context_with_Yellowfin_Stories\" title=\"3. Human context with Yellowfin Stories\">3. Human context with Yellowfin Stories<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Creating_Actionable_Insights_with_Contextual_Analytics\"><\/span>Creating Actionable Insights with Contextual Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<a href=\"https:\/\/www.yellowfinbi.com\/campaign\/what-is-contextual-analytics?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Contextual analytics<\/a> embeds dashboards and data visualization components directly into the user interface and transaction workflow of your software, rather than as standalone modules.\r\nCharts, metrics and tables seamlessly blend into the core experience of your app, meaning while people use your software as normal for their work, they always have helpful charts and dashboards &#8211; and, by extension, data insights &#8211; available to assist their next action or decision.\r\n\r\nBut it is not just the integration of these components into the UX that makes analytics contextual, but how the integration also drives action on the part of the user. Yellowfin uses automation in its many features, such as <a href=\"https:\/\/www.yellowfinbi.com\/suite\/?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Assisted Insights, Signals and Stories<\/a>, to allow users to be able to easily and quickly leverage a range of interactive options when viewing and clicking their embedded charts and graphs &#8211; such as auto-generated explanations and comparisons, dynamic alerts to new changes as they occur in real-time, and helpful, related data stories authored by business stakeholders that can provide further context behind the numbers in their graphs and charts.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20957\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/2022\/08\/image1.png\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"\/blog\/wp-content\/uploads\/2022\/08\/image1.png 1200w, \/blog\/wp-content\/uploads\/2022\/08\/image1-300x157.png 300w, \/blog\/wp-content\/uploads\/2022\/08\/image1-1024x536.png 1024w, \/blog\/wp-content\/uploads\/2022\/08\/image1-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\r\n\r\nBy merging your embedded data visualization components closer with your application\u2019s transactional environment, you are better ensuring that your product users can gain fast, easy, guided insight into the data they see on-screen (and the new analytics tools you just adopted).\r\n<strong>For example:<\/strong>\r\n<ul>\r\n \t<li>Inventory managers can instantly see the latest changes in stock, emerging trends in buyer behavior and when to replenish orders in the graphs and charts located in their main UI, without having to switch screens to source such data<\/li>\r\n \t<li>Manufacturing departments can leverage automatic alerts of when key performance indicators are realized, or be prompted to view an unexpected outlier in their chart<\/li>\r\n \t<li>Retail workers can be guided toward analyzing weekly demand forecasts by clicking a chart or graph, and be provided relevant options to act there and then, such as to create shift schedules automatically, rather than having to independently drive that process<\/li>\r\n<\/ul>\r\nEssentially, contextual analytics does more than embed attractive charts or dashboards in your application. It makes it possible to combine your data, visualizations and associated actions together to enable better insights, and organically drive action for your end-users.\r\n\r\n<strong>Related<\/strong>: <a href=\"https:\/\/www.yellowfinbi.com\/blog\/2020\/11\/developers-guide-to-contextual-analytics?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">The Developer\u2019s Guide to Contextual Analytics<\/a>\r\n<h2><span class=\"ez-toc-section\" id=\"How_does_Contextual_Analytics_Bring_Action-Based_Visualization\"><\/span>How does Contextual Analytics Bring Action-Based Visualization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\nIn a previous blog, we explained how using <a href=\"https:\/\/www.fusioncharts.com\/blog\/explore-embedded-analytics-from-yellowfin-a-new-sister-company-of-fusion-charts\/?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Yellowfin\u2019s embedded BI tools<\/a> in combination with FusionCharts\u2019 charting toolset can help meet customer demand for more interactivity from their analytics, and better integration of data with their application workflows. In this article, we outline 3 ways Yellowfin\u2019s contextual analytics enhance your existing charts and dashboards, and help transform them from flat visualizations and static metrics to interactive, actionable data points.\r\n<h3><span class=\"ez-toc-section\" id=\"1_Immediate_answers_with_Assisted_Insights\"><\/span>1. Immediate answers with Assisted Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nGetting to the \u2018why\u2019 behind a data-set is quite the task. Even with helpful embedded visualizations to summarize key points, most BI tools don\u2019t explain the cause behind changes or trends. This means if your average business user lacks the expertise to perform self-service analysis, they will have to rely on an expert or one of your developers to explain the report\u2019s results for them.\r\n\r\n<a href=\"https:\/\/www.yellowfinbi.com\/platform\/analytics-dashboards\/assisted-insights?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Assisted Insights<\/a> is a native feature of Yellowfin that uses machine learning and automation to provide instant answers to a user parsing an embedded graph, chart or report, so they can get to the \u2018why; without relying on another. From the dashboard, a user can click an element to auto analyze it, choosing either \u2018Explain\u2019 for additional context that helps explain the data, or \u2018Compare\u2019 to compare multiple values of a dimension across the various fields in the view.\r\n\r\nThis feature runs smart algorithms over the data to find insights, ranking them according to what is most useful for the user. It automatically generates further data visualizations paired with a narrative that breaks down data points. This helps a user take action right from the same UI, rather than having to switch to another tool or rely on an expert to explain the results for them.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20960\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/2022\/08\/image2-2.png\" alt=\"\" width=\"960\" height=\"700\" srcset=\"\/blog\/wp-content\/uploads\/2022\/08\/image2-2.png 960w, \/blog\/wp-content\/uploads\/2022\/08\/image2-2-300x219.png 300w, \/blog\/wp-content\/uploads\/2022\/08\/image2-2-768x560.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\r\n<h3><span class=\"ez-toc-section\" id=\"2_Instant_alerts_with_Yellowfin_Signals\"><\/span>2. Instant alerts with Yellowfin Signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<a href=\"https:\/\/www.yellowfinbi.com\/suite\/signals?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Yellowfin Signals<\/a> automates the data discovery process by delivering the what, when and why behind the numbers of an embedded chart or graph, right as your user is exploring your app as normal. Signals uses AI to constantly monitor your data for statistically significant changes, and prompts users with a pop up when something relevant changes in your data &#8211; often-times a deeply hidden pattern, trend or outlier that the user isn\u2019t even looking for in their analysis.\r\n\r\nThis pop up summarizes the changes that have occurred, and when an end-user clicks on each Signal, they can be pointed toward where to look and access further visualization to explain the relevance of the finding &#8211; ensuring they can proactively act upon these embedded insights.\r\n\r\nSignals work in tandem with Assisted Insights, as when a user clicks on the alert prompt, they can choose to run Assisted Insights\u2019 auto analysis to explain or compare the automated alert in question &#8211; further ensuring your embedded charting and dashboards are driving action.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20961\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/2022\/08\/image3-1.png\" alt=\"\" width=\"1000\" height=\"764\" srcset=\"\/blog\/wp-content\/uploads\/2022\/08\/image3-1.png 1000w, \/blog\/wp-content\/uploads\/2022\/08\/image3-1-300x229.png 300w, \/blog\/wp-content\/uploads\/2022\/08\/image3-1-768x587.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n<h3><span class=\"ez-toc-section\" id=\"3_Human_context_with_Yellowfin_Stories\"><\/span>3. Human context with Yellowfin Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\nData storytelling is key to not just building a data-driven culture, but providing the necessary context for end-users of analytics to take action on embedded data. Sometimes, an automated explanation or alert isn\u2019t enough, which is why having a data story available that explains the story behind the numbers in a chart or graph is helpful.\r\n\r\nYellowfin natively supports data storytelling in its <a href=\"https:\/\/www.yellowfinbi.com\/suite\/data-storytelling?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">Stories and Present<\/a> products. Managers, leaders, department heads and influencers can share their knowledge in an in-built, news-like text editor where they can take users through the story behind embedded data insights using text, image and video. You can even embed other reports or visualizations in the Story or Presentation itself, share it throughout the organization, and have it displayed in a scrolling feed within the main UX of the product.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20962\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/2022\/08\/image4-1.png\" alt=\"\" width=\"976\" height=\"1128\" srcset=\"\/blog\/wp-content\/uploads\/2022\/08\/image4-1.png 976w, \/blog\/wp-content\/uploads\/2022\/08\/image4-1-260x300.png 260w, \/blog\/wp-content\/uploads\/2022\/08\/image4-1-886x1024.png 886w, \/blog\/wp-content\/uploads\/2022\/08\/image4-1-768x888.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/>\r\n<h4>Unlock Contextual, Actionable Visualization with Yellowfin<\/h4>\r\nYellowfin provides rapid value for enterprise organizations and product teams who wish to drive action and deliver insights from their embedded analytics capabilities. Combined with the stunning, real-time charting capability of FusionCharts, you can create turn-key analytical applications that truly enable data-driven decision-making.\r\n\r\nTry Yellowfin on your own data today free for 30 days. Request your free trial today.\r\n\r\n<a class=\"mb-2 btn btn-primary-grad\" href=\"https:\/\/www.yellowfinbi.com\/campaign\/white-label-and-embed-analytics-inside-your-app?utm_medium=referral&amp;utm_source=fc-blog&amp;utm_campaign=cs-fc-2&amp;utm_content=sept-22\">REQUEST FREE TRIAL<\/a>","protected":false},"excerpt":{"rendered":"<p>For enterprise organizations and product owners, embedding charting into your software helps bring valuable data closer to those who need it most &#8211; customers, end-users, and developers. Providing data visualization and dashboard tools natively means people have interactive ways to explore key metrics as part of your user experience (UX) instead of having to use [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":20964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1118,105,1117],"coauthors":[1116],"class_list":["post-20956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcements","tag-contextual-analytics","tag-data-visualization","tag-embedded-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contextual Analytics: How to Unlock Actionable Data Visualization<\/title>\n<meta name=\"description\" content=\"Bring valuable data closer to users. 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