{"id":5959,"date":"2014-02-10T12:41:01","date_gmt":"2014-02-10T07:11:01","guid":{"rendered":"http:\/\/blog.fusioncharts.com\/?p=5959"},"modified":"2026-01-20T14:37:27","modified_gmt":"2026-01-20T09:07:27","slug":"behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel","status":"publish","type":"post","link":"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/","title":{"rendered":"Simplee\u2019s Dashboard Design: Discussion with Kristian Russell 2026"},"content":{"rendered":"<em><a href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-cakehr-dashboard-in-conversation-with-kaspars-upmanis\/\" target=\"_blank\" rel=\"noopener\">Behind the scenes of dashboard design<\/a>\u00a0is a series of interviews with Product Managers, Developers and Designers of software products with\u00a0kick-ass\u00a0information dashboards to help you get an insider\u2019s view into their making.\u00a0This is the fourth part of the series.<\/em>\r\n\r\nManaging payments and insurance aspects of your healthcare can sometimes really be an uphill task, sometimes so much so that it can give you an anxiety attack for sure. How much am I supposed to pay, how much is covered by my insurance, when is my insurance payment due\u2015these questions often plague users like you and me.\r\n\r\nOn the other hand, healthcare service providers face a similar situation. They find it difficult to collect payments because their patients are more than often confused as to how much they owe or their medical bills get lost in the daily clutter.\r\n\r\n<a href=\"https:\/\/www2.simplee.com\/\" target=\"_blank\" rel=\"noopener\">Simplee<\/a> aims to provide a simple solution to both the patient and the service provider. It brings together all your medical and pharmacy bills at one place. It also breaks down your insurance statements showing how much of the expense is covered, what you\u2019ve paid, and how far along you are towards your deductible. \u00a0It is like the Mint for your healthcare bills except that it goes a step further. You can make online payments through Simplee too.\r\n\r\nAt the service provider\u2019s end, by simplifying the entire process it increases patient payments and POS engagements. And Simplee does all this using an easy-to-understand dashboard.\r\n\r\nI recently spoke to Kristian Russell, Creative Director, Simplee to understand what went behind the building of their dashboard. Here are the excerpts from the interview:\r\n<!--more-->\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6186\" title=\"Kristian Russel, Creative Director, Simplee\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/gallery\/blog\/2014\/02\/Kristian-Russel.jpg\" alt=\"Kristian Russel, Creative Director, Simplee\" width=\"175\" height=\"164\" srcset=\"\/blog\/wp-content\/uploads\/2014\/02\/Kristian-Russel.jpg 175w, \/blog\/wp-content\/uploads\/2014\/02\/Kristian-Russel-150x141.jpg 150w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_is_Simplee_and_how_does_it_solve_user_problems\" title=\"What is Simplee and how does it solve user problems?\">What is Simplee and how does it solve user problems?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_were_the_primary_reasons_behind_incorporating_a_dashboard_in_your_product\" title=\"What were the primary reasons behind incorporating a dashboard in your product?\">What were the primary reasons behind incorporating a dashboard in your product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#Who_is_your_primary_target_user_and_how_does_the_dashboard_help_her_perform_her_job_better\" title=\"Who is your primary target user and how does the dashboard help her perform her job better?\">Who is your primary target user and how does the dashboard help her perform her job better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_was_the_most_difficult_decision_you_had_to_take_while_building_the_dashboard\" title=\"What was the most difficult decision you had to take while building the dashboard?\">What was the most difficult decision you had to take while building the dashboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_were_your_design_considerations_for_the_dashboard\" title=\"What were your design considerations for the dashboard?\">What were your design considerations for the dashboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_are_some_of_the_USPs_of_your_dashboard\" title=\"What are some of the USPs of your dashboard?\">What are some of the USPs of your dashboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#What_emerging_trends_do_you_see_in_dashboard_designs_in_2014\" title=\"What emerging trends do you see in dashboard designs in 2014?\">What emerging trends do you see in dashboard designs in 2014?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#Why_do_you_think_dashboards_are_important_in_software_products\" title=\"Why do you think dashboards are important in software products?\">Why do you think dashboards are important in software products?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#Where_do_you_see_the_data_visualization_industry_in_2014\" title=\"Where do you see the data visualization industry in 2014?\">Where do you see the data visualization industry in 2014?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Simplee_and_how_does_it_solve_user_problems\"><\/span>What is Simplee and how does it solve user problems?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Simplee is an ultra-simple, mobile friendly way for patients to pay their bills online in just a few clicks.<\/p>\r\nhttps:\/\/youtu.be\/GpUlBBGD8KQ\r\n<h2><span class=\"ez-toc-section\" id=\"What_were_the_primary_reasons_behind_incorporating_a_dashboard_in_your_product\"><\/span>What were the primary reasons behind incorporating a dashboard in your product?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">The dashboard was conceived as a better way for both patients and providers to view medical bills clearly, transparently and beautifully.<\/p>\r\n\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6188\" title=\"Simplee Dashboard\" src=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/gallery\/blog\/2014\/02\/Simplee_Dash_Your_Spending.png\" alt=\"Simplee Dashboard\" width=\"800\" height=\"766\" srcset=\"\/blog\/wp-content\/uploads\/2014\/02\/Simplee_Dash_Your_Spending.png 800w, \/blog\/wp-content\/uploads\/2014\/02\/Simplee_Dash_Your_Spending-150x144.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\r\n<h2><span class=\"ez-toc-section\" id=\"Who_is_your_primary_target_user_and_how_does_the_dashboard_help_her_perform_her_job_better\"><\/span>Who is your primary target user and how does the dashboard help her perform her job better?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Our primary targets are both patients and providers; our dashboard improves visibility into the opaque world of revenue cycle management (for the provider) and cost estimation and billing (for the patient).<\/p>\r\nhttps:\/\/youtu.be\/OLAtgoPfNSk\r\n<h2><span class=\"ez-toc-section\" id=\"What_was_the_most_difficult_decision_you_had_to_take_while_building_the_dashboard\"><\/span>What was the most difficult decision you had to take while building the dashboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">The most difficult thing about the dashboard was to build something that would be simple enough for patients to use, but technically complex enough to provide a range of services and capabilities for providers.<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"What_were_your_design_considerations_for_the_dashboard\"><\/span>What were your design considerations for the dashboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Our primary design consideration was to provide the user an ultra-rich functionality couched in an uber-simple interface.<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"What_are_some_of_the_USPs_of_your_dashboard\"><\/span>What are some of the USPs of your dashboard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Some USPs of the Simplee dashboard are:<\/p>\r\n<p dir=\"ltr\"><strong>Cost Estimation:<\/strong> The dashboard provides easy estimation of costs for patients so that they have a rough idea of what their out of pocket costs will be for services.<\/p>\r\n<p dir=\"ltr\"><strong>Payment Plans:<\/strong> This is an important and potentially revolutionary improvement in the patient experience\u2015enormous medical bills can be paid online, over time.<\/p>\r\n<p dir=\"ltr\"><strong>\u201cSame-View\u201d Bill Views:<\/strong> This provides a transparent picture to both the provider (or admin) and patient of the item costs included in a single bill or multiple aggregated bills<\/p>\r\n<p dir=\"ltr\"><strong>Beautiful Bill<sup>TM<\/sup>:<\/strong> This was one of our first and most substantial innovations. The Beautiful Bill<sup>TM<\/sup> provides a beautiful and clear online or mobile view of the myriad costs and charges and insurance-related discounts related to a single visit. Patients are often faced with confusing and opaque bills, a confusing amalgam of costs and services. \u00a0The Beautiful Bill<sup>TM<\/sup> solves the problem and empowers patients to understand their expenses and discounts in a single view.<\/p>\r\n\u00a0\r\n<h2><span class=\"ez-toc-section\" id=\"What_emerging_trends_do_you_see_in_dashboard_designs_in_2014\"><\/span>What emerging trends do you see in dashboard designs in 2014?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Dashboards are going to be more and more complex, more rich-data driven and more mobile-focused.<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Why_do_you_think_dashboards_are_important_in_software_products\"><\/span>Why do you think dashboards are important in software products?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">Dashboards are important from the standpoint of easy access and visibility into complex cohorts of information.<\/p>\r\n\r\n<h2><span class=\"ez-toc-section\" id=\"Where_do_you_see_the_data_visualization_industry_in_2014\"><\/span>Where do you see the data visualization industry in 2014?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p dir=\"ltr\">There is going to be an explosion of data visualization methods and products, and a few clear winners who will ultimately subsume them.<\/p>\r\n<p dir=\"ltr\"><em>If you liked reading this, you may also want to check out the behind the scene dashboard story of <a href=\"https:\/\/fusioncharts.com\/blog\/behind-the-scenes-of-rescuetimes-dashboard-design-in-conversation-with-robby-macdonell\/\" target=\"_blank\" rel=\"noopener\">RescueTime<\/a>, <a href=\"https:\/\/fusioncharts.com\/blog\/behind-the-scenes-of-facilethings-dashboard-design-in-conversation-with-francisco-saez\/\" target=\"_blank\" rel=\"noopener\">FacileThings<\/a> and <a href=\"https:\/\/fusioncharts.com\/blog\/behind-the-scenes-of-server-density-dashboard-david-mytton\/#more-5957\">Server Density<\/a>.<\/em><\/p>\r\n<p dir=\"ltr\"><em>Have someone you\u2019d like to see featured in this series? Add them in the comment section below.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Behind the scenes of dashboard design\u00a0is a series of interviews with Product Managers, Developers and Designers of software products with\u00a0kick-ass\u00a0information dashboards to help you get an insider\u2019s view into their making.\u00a0This is the fourth part of the series. Managing payments and insurance aspects of your healthcare can sometimes really be an uphill task, sometimes so [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[98,433,443],"coauthors":[674],"class_list":["post-5959","post","type-post","status-publish","format-standard","hentry","category-showcase","tag-dashboard-design","tag-information-dashboard","tag-simplee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simplee\u2019s Dashboard Design: Discussion with Kristian Russell 2026<\/title>\n<meta name=\"description\" content=\"Explore CakeHR&#039;s design secrets with Kaspars Upmanis. Get inspired for your own 2026 dashboard projects and design process. Build better HR software now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Simplee\u2019s Dashboard Design: Discussion with Kristian Russell 2026\" \/>\n<meta property=\"og:description\" content=\"Explore CakeHR&#039;s design secrets with Kaspars Upmanis. Get inspired for your own 2026 dashboard projects and design process. Build better HR software now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\" \/>\n<meta property=\"og:site_name\" content=\"FusionBrew - The FusionCharts Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-10T07:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T09:07:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/2014\/02\/Kristian-Russel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"175\" \/>\n\t<meta property=\"og:image:height\" content=\"164\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shilpi Choudhury\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shilpi Choudhury\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"Article\",\n\t            \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Shilpi Choudhury\",\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/#\/schema\/person\/ab2dc777afd2fd131d3a768d38a3933f\"\n\t            },\n\t            \"headline\": \"Simplee\u2019s Dashboard Design: Discussion with Kristian Russell 2026\",\n\t            \"datePublished\": \"2014-02-10T07:11:01+00:00\",\n\t            \"dateModified\": \"2026-01-20T09:07:27+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\"\n\t            },\n\t            \"wordCount\": 770,\n\t            \"commentCount\": 0,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/gallery\/blog\/2014\/02\/Kristian-Russel.jpg\",\n\t            \"keywords\": [\n\t                \"dashboard design\",\n\t                \"Information dashboard\",\n\t                \"Simplee\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"Showcase\"\n\t            ],\n\t            \"inLanguage\": \"en-US\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"CommentAction\",\n\t                    \"name\": \"Comment\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#respond\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\",\n\t            \"url\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/\",\n\t            \"name\": \"Simplee\u2019s Dashboard Design: Discussion with Kristian Russell 2026\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/#website\"\n\t            },\n\t            \"primaryImageOfPage\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#primaryimage\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.fusioncharts.com\/blog\/behind-the-scenes-of-simplee-dashboard-in-conversation-with-kristian-russel\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.fusioncharts.com\/blog\/wp-content\/uploads\/gallery\/blog\/2014\/02\/Kristian-Russel.jpg\",\n\t            \"datePublished\": \"2014-02-10T07:11:01+00:00\",\n\t            \"dateModified\": \"2026-01-20T09:07:27+00:00\",\n\t            \"description\": \"Explore CakeHR's design secrets with Kaspars Upmanis. 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