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Is the Information Dashboard set to be the next game changer for ISVs?
Today’s businesses compete on data. Whether it is increasing manufacturing yields, boosting marketing ROI or improving customer satisfaction, businesses want to improve their bottom line using data-driven insights.
A survey conducted by the Aberdeen Group titled Data, Discovery, Action in early 2013 found that more and more enterprise decision makers want or need analytical capability to understand their data well. While performing their tasks in CRM, ERP and other business applications, they are looking for better visibility, better reporting and quicker access to performance metrics. Due to this growing interest in analytical engagement, ISVs are powering their products with information visualization capabilities that will help their users get data-driven insights.
In addition to this, the Pro version also included a dashboard which provided a real-time view of how a given publisher’s content is being distributed across networks like Twitter, Facebook and MySpace and services like email, SMS and instant messenger.
In 2010, it launched its enterprise edition (paid) which among other features had an advanced dashboard which allowed publishers, marketers, e-commerce sites and celebrities measure their social media efforts. Using this dashboard, they could analyze the number of clicks they have driven to a particular story against the overall user engagement. It also allowed them to look at different measures of viral success—the number of times a particular article has been shortened and shared, compared to the aggregate number of clicks it received. Users could also access detailed location and referrer data from the dashboard.
From a free product used to shorten URLs, its paid Enterprise version now boasts of names like The Huffington Post, GE, Ford and Heineken who use it to gain audience insight and benchmark their social media efforts.
To enable brands to measure their marketing efforts on Facebook, Facebook Insights was launched. It had a dashboard where marketers can monitor their Page’s Likes, Friends of Fans and Weekly Total Reach. It gave marketers insights into some key data points like how many total people have posted something about their Page, how much virality their stories have generated, the demographics of their fans, etc.
Since then they have been iterating their design from time to time to provide marketers better ways to analyze their data. A June 2013 update includes splitting of data points that were previously rolled in together (like People Talking About Us has been broken down into Likes, Comments, Shares and Clicks) and inclusion of some additional charts making it easier for users to see what kinds of posts— say, those with images, or ones targeted to certain groups—have better engagement than others.
The analytics dashboard, to begin with, provided insight by Tweet and by Followers. Tweet specific stats included number of retweets, favorites and the reach derived from follower sharing. You could also get information about the specific number of clicks on each link. In the follower section, you could see follower growth as well as more demographic data. Metrics include location, unique interests, top interests, gender and other Twitter users that are like you.
The recent update to Twitter’s analytics dashboard includes a Websites section which can be configured to track for a specific domain to show the number of tweets and click-throughs that Twitter is generating for the site as a whole or specific pages.
The analytics dashboard provides insights into a company’s search, social and referral traffic. Users can track traffic generated to their website, how many people have been mentioning their company online, the influence of their content, and which of their digital properties is creating more buzz among the customers.
On November 13th, 2013, Quora announced the launch of Stats, a feature that will give Quora users visibility into the distribution of their content. The Stats dashboard brings together many key metrics on one page like Views, Upvotes and Shares. Bodnick, Head of the Business and Community Teams at Quora, said the analytics tool was the most popular request from current users, and that shedding light on traffic and shares may even increase Quora’s readership and encourage people to write more. Though the dashboard is very basic as of now, it will be interesting to watch how its future will pan out.
Each Accelarad customer has access to a real-time analytics dashboard, with options for more complex and custom dashboard options based on the subscription level. Using the dashboard, users can select timeframes to quickly review the number of studies shared and received as well as top activity from image viewers. These measurements provide insights into workflow efficiency; for example, administrators can see which physicians and/or hospitals are using the system to view images and determine which doctors might need training.
In addition, users can accurately measure a facility’s number of scans, determine peak times and trends in referral patterns to gauge revenue loss or gain. Moreover, the dashboard demonstrates true ROI by detailing the number of compact discs (CDs) eliminated by transitioning to an electronic online process.
Moreover, the dashboard demonstrates true ROI by detailing the number of compact discs (CDs) eliminated by transitioning to an electronic online process. [Related read:How Real-Time Analytics Works – A Step-by-step Breakdown]
The new features include real-time hiring activity dashboards with live news feeds of hiring managers’ actions, personality assessment integrations, customizable pre-screening per position, actionable data reporting and the ability to add digital on-boarding to the system beginning in January 2014.
The dashboard includes live tiles for Project, Tasks, Issues, Risks, Documents and Deliverables. Users can access detailed information behind each live tile.
The Project tile shows high level project information about the Finish, Cost, % Work complete, Issues and Risks.The Tasks tile shows detailed information about Slipping Tasks, Missed Deadlines, Tasks that are Due Soon and Starting Soon as well as Over Allocations. The Issues tile shows the SharePoint Issues list for the project.The Risks tile shows the SharePoint Risks list for the project. The Documents tile shows the SharePoint Document Library for the project. The Deliverables tile shows the SharePoint Deliverables list for the project.
In addition to gathering data from public sources, Vigillo will be working with other industry data sources, such as legal, training and onboard system providers, to capture relevant data from a wide variety of integrated channels, and join them in a cohesive Business Intelligence environment. Initial reports will be presented in a set of about 30 highly customizable dashboards for effectively managing safety, operations, sales, maintenance, fuel purchasing, and driver recruiting and retention, among others.