Today’s businesses compete on data. Whether it is increasing manufacturing yields, boosting marketing ROI or improving customer satisfaction, businesses want to improve their bottom line using data-driven insights.
A survey conducted by the Aberdeen Group titled Data, Discovery, Action in early 2013 found that more and more enterprise decision makers want or need analytical capability to understand their data well. While performing their tasks in CRM, ERP and other business applications, they are looking for better visibility, better reporting and quicker access to performance metrics. Due to this growing interest in analytical engagement, ISVs are powering their products with information visualization capabilities that will help their users get data-driven insights.