In this post we go behind the scenes with Cleartrip, one of the leading online travel companies in India and the Middle East. We look at how they use data in the daily functioning of their business, and more specifically at how they handle payment failures.
Cleartrip’s tagline is ‘Making travel simple’ which shows in visible, and sometimes subtle ways across their user interface. However, simplicity doesn’t just happen. A lot of what seems simple in Cleartrip’s UI takes some intricate design in the background. We caught up with Ravdeep Chawla Product Manager, Analytics at Cleartrip to understand the role of analytics in their business, and how it makes their booking experience stand out from the pack.