Table of Contents
Visitor Numbers: Flaunt your vital statsHow popular is your website? Though there are 53 different ways an advertiser can ask you that question, they all want to know the same thing. So don’t be shy and give out the stats everyone is looking for.
- Number of monthly unique Page Views
- Number of monthly unique Visitors
- No of Page Views/Visitor
- Number of Subscribers
Even if an advertiser does not find your current stats impressive enough, he will keep your website on his watch list. If you already have a handsome number of visitors coming to your website, you should put more stress on the number of visitors than on the trend. A column chart would be more useful in that case.
Demographics: Mature Latina beauty or young Italian lass?
Visitor LocationDoes your website get visitors from all over the world? Or is it very popular in your city? Remember, a limited local readership is not always never a bad thing. If you have a website on food that many people in your city like reading, don’t be surprised to hear from your friendly neighborhood pizza parlor one of these days, asking for some screen real estate. Depending on your readers’ locations, have an interactive world or state map to start with.
Your advertisers can then click on the entities in the map – countries in case of a world map and cities in case of a state map – to get a more detailed break up of the whereabouts of your visitors.
This level of transparency will impress the stingiest of advertisers, and that in itself is an achievement.
Visitor Interests:Make it a point to keep collecting the search keywords that visitors use to reach your site. They may act as good indicators of their interests. Try to classify the keywords into some Interest Groups. Plot them in a Pie Chart to give a prospective advertiser a rough idea of what visitors look for when they come to your website.
Age/Sex:If you have some way of collecting information about the age or/and sex of the visitors positively do so. If your site has a member login or you have a feedback form, use the information collected to give your advertiser a solid ground to base his decisions on. For example, if most of the visitors to your site are women mostly in their twenties, a women’s magazine may find your website a good place to advertise. Plus, this will ensure that you get only relevant advertisements that your readers would not mind either. A multi-level pie chart comes in really handy over here; first to break down your audience gender-wise and then as per their age groups.
If you are not looking at such a deep level of hierarchy and want to show the break up only by age, then a simple pie chart will do the job for you.
Rankings: How much does Google think you’re worth?Social Media may be the buzzword at the moment, but the fact is, a large number of advertisers still want to know how you rank in Google’s Page Rank, Alexa, etc. Unless these ranks are comically bad for your website, you should display them on your Advertise page. A nice way of doing
Some other ranks that you should display are: