Funnel & Pyramid Charts

Funnel charts are a type of chart, often used to represent stages in a sales process and show the amount of potential revenue for each stage. This type of chart can also be useful in identifying potential problem areas in an organization’s sales processes. A funnel chart is similar to a stacked percent bar chart.

A pyramid chart has the form of a triangle with lines dividing it into sections. A related topic or idea is placed in each section. Because of the triangular shape, each section is a different width from the others; this width indicates a level of hierarchy among the topics. For example, the widest section may contain a general topic and the narrowest section may contain a much more specific topic from within that general topic. However, the width is not visually representative of the quantity beyond larger or smaller. Pyramid charts are put to the best use when items need to be arranged in a way that shows hierarchical structure, as well as quantity or size.